Local news programming this year has seen strong viewership growth as audiences seek the latest information about the pandemic. For advertisers seeking to convert viewers into new customers — especially as their buying habits change dramatically — local news also provides more concise targeting for both regional and national brands. “We found that a lot […]
November 09, 2020 at 07:38AM
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Category: Targeted Strategies, Big Impact TV Powered by Data, Addressability and Consumer Choice, produced in with VAB and sponsored by New York Interconnect - BeetTV
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