Amazon (AMZN) - Get Report on Monday launched a new private-label food and snack brand, called Aplenty.
The brand will feature hundreds of products, including pita chips, crackers, and mini cookies, as well as condiments, frozen foods, baking needs and more, media reports say.
The brand offerings will be available online and in-store at Amazon Fresh.
The Aplenty brand follows several trends that have developed amid the pandemic.
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With people spending more time at home, snacking increased and so did the online purchasing of snack foods.
A JLL’s Grocery Tracker 2021 report said online grocery sales increased 52% in 2020.
Second, companies began developing more of their own private-label brands across several industries to maintain revenue.
Private-label brands are often less expensive than brand-name versions of products while being marketed as being high quality and from a parent company that shoppers already trust.
The Seattle online-retail and tech giant told Winsight Grocery Business that Aplenty “is on a relentless pursuit of deliciousness.”
Amazon said it developed its products under the “highest standards with recipes rooted in quality ingredients to deliver great taste without artificial flavors, synthetic colors or high fructose corn syrup.”
The company also told the publication its products are “rigorously taste-tested” and come with a money-back guarantee.
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Offerings under the Aplenty brand include:
Twice-baked Parmesan, Garlic and Herbs Pita Chips
Small-batch Pink Himalayan Sea Salt Kettle Cooked Potato Chips
Slow-baked Cornbread Crackers
Salted Caramel Chip Mini Cookies made with real butter and sugar
Honey Dijon Mustard made with stoneground mustard seed and real honey
Amazon shares closed Monday trading up 0.2% at $3,379.
April 13, 2021 at 03:39AM
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Amazon Unveils Aplenty, Private-Label Food and Snack Brand - TheStreet
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