Sep 30, 2020Launching today is the RFID Journal Virtually LIVE! 2020 conference and exhibition. Normally, our LIVE! events are held in person, but with the pandemic still very much a concern worldwide, alternate plans needed to be made for the safety of all involved. Despite this setback, though, the event looks to be an exciting one, and we hope you plan to be a part of it. One company that will be a big part of Virtually LIVE! is Avery Dennison, which is serving as a platinum and signature sponsor for the event, while also sponsoring a special Label Converter Workshop.
The company has been quite busy during the pandemic. For example, its Avery Dennison Label and Packaging Materials division recently announced the launch of a scalable matrix-recycling program with RoadRunner Recycling to help label converters add zero waste to landfills. Matrix, a byproduct of the label-converting process, often ends up in landfills because the material's chemical composition makes it difficult to recycle. RoadRunner Recycling provides custom recycling solutions and has developed a technology platform that includes machine learning (ML) algorithms designed to analyze waste volumes and thereby increase recycling rates.
The newly announced pilot program, taking place in Illinois, Maryland, New Jersey and Pennsylvania, will focus on the economics and logistics associated with collecting such waste, as well as the recycling opportunities available. Avery Dennison, through a venture investment in RoadRunner Recycling, says it is expanding the accessibility of matrix recycling and leveraging RoadRunner's ML technology to optimize collection and recycling processes.
As Jeroen Diderich, the VP and general manager of Avery Dennison Label and Graphic Materials North America, explained in a prepared statement, "Through the launch of this program, we are proud to lead the way in enabling our customers—and the industry—to address the issue of matrix waste more effectively and sustainably. Working with RoadRunner Recycling, we are able to combine our material expertise and commitment to sustainability with their technological capabilities and operational capacity to address the technical and financial challenges that limit matrix recycling today."
The pilot will enable Avery Dennison and RoadRunner to grow their knowledge base and improve the ML algorithms' performance as more material is recycled. Additionally, the program will explore alternatives for recycled matrix waste. With its CleanFlake technology and other initiatives, Avery Dennison has been working hard to advance the recyclability of plastic packaging and expand industry access to recycling solutions. The RoadRunner pilot is the latest initiative to support the firm's sustainability goals. Meanwhile, the company's Eagle Green Tag is a finalist in the Best New Product category of this year's RFID Journal Awards, being presented during the online event.
We hope to see you today and tomorrow at RFID Journal Virtually LIVE!, and that you plan to attend one or more of Avery Dennison's sessions. Jeremy Schenof, Avery Dennison Intelligent Labels' VP of strategy and new business development, is offering a keynote presentation, "2020—A Catalyst for Change." Schenof will also take part in a panel discussion titled "Bar-side Chat: Join Industry Leaders to Discuss the State of the Market," and Jasper Zonnenberg, the company's senior director for global RFID inlay sales and market development, will present the session "Every Breakthrough Needs a Beginning: How to Start with RFID."
Rich Handley has been the managing editor of RFID Journal since 2005. Previously, he was the managing editor of Advanced Imaging magazine and the associate editor of Printing News. Rich has authored, edited or contributed to numerous books about pop culture and is also the editor of Eaglemoss's Star Trek Graphic Novel Collection.
September 30, 2020 at 09:15PM
https://ift.tt/2GkqXNV
Making the World Greener, One Label at a Time | RFID JOURNAL - RFID Journal
https://ift.tt/3fbzbE8
Bagikan Berita Ini
0 Response to "Making the World Greener, One Label at a Time | RFID JOURNAL - RFID Journal"
Post a Comment