Organic products in particular are a growing part of a retailer’s private brand offerings, with Kroger and Albertsons standing out as leaders of the pack as they also expand into less mainstream pasta shapes or different methods of creating it, including Bronze-cut options, which food site Epicurious explains in a 2017 article is a more traditional method of pasta cutting that largely was replaced by Teflon dies for cost reasons. “Bronze-cut pastas are a little coarser, a little more porous — and, thus, a better surface for sauces to cling to,” the report said. All of the Good & Gather Signature Pastas are bronze cut and includes several less common cuts, including trofie, pennoni, orecchiette, lumaconi and tri-color arcobaleno and farfalle.
Laudiero noted that such offerings can benefit retailers in two ways. “I think retailers are seeing this focus on more specialty and higher-end imported pasta, which gives them one, the ability for more margin,” he said. “And two, it helps build brand loyalty to that brand label in an indirect way — if they offer a special cut of pasta that other retailers don’t offer.”
Beyond pasta, the market for imports from Italy also encompasses sauces and oils — two areas where Commack, N.Y.-based Botticelli Foods looks to assist retailers. Started in 2002, family-owned Botticelli began with a focus on olive oil and has expanded to include a range of sauces, vinegars and jarred specialty items.
Botticelli recently rolled out an ad campaign to promote its eponymous branded items, but Joe Asaro, the company’s director of customer development, said that Botticelli is more broadly focused on bringing quality at a value to the space with its retail partners.
“I think people are looking for more premium-quality offerings at the right price points, and that’s something that we firmly stand by,” Asaro said. “It’s all about accessibility as well as making sure you’re not the most expensive brand on the shelf and also providing that to our retail partners on the private label side of the business by providing premium-quality offerings that are very different from anything else you can really find in the store right now.”
November 20, 2020 at 12:56AM
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Love, Italian style: Italian imports strengthen private label offerings - Store Brands Magazine
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