A smaller production means Ruensumran can source fabrics mindfully. “I want to make everything here,” she says. For fabrics, she tapped her connections to factories outside of London, including one which sells deadstock material intended for upholstery and curtains, all of which is 100% cotton. Ruensumran makes the silhouettes oversized, a look that she personally buys, and she notes that the pieces fit both the model and herself. “I’m not skinny, I’m not slim, so I’d rather buy an oversized blazer or oversized dress,” she says. “I want to wear something that I can work from home and do a Zoom. I want to dress up, but in a more comfortable way. It doesn’t matter if you’re slim or bigger like me—it fits everyone.”
To further lessen the brand’s footprint, Ruensumran doesn’t plan on releasing seasonal collections, and instead will launch the same styles in different fabrics from time to time. “If you buy this, you can wear it again when you want, because there is no trend—it is more timeless,” she says. “Every day it is about ‘new, new, new,’ but with The Meaning Well, we work according to inspiration and not the season. It is seasonless.” For Ruensumran, the concept here is making less but meaning more, or rather, meaning well. “I try to support the talented people that I know,” she says. “We have to think of other people more than the money.”
October 20, 2020 at 08:31PM
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Street Style Star @KatieIsMonster Launches a One-Size-Fits-All Label - Vogue
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