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General Mills expanding cereals to oatmeal category | 2021-05-31 - Food Business News

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MINNEAPOLIS — General Mills, Inc. is taking several of its popular Big G ready-to-eat cereals to the oatmeal category with the launch of Big G Instant Oatmeals.

The Big G Instant Oatmeals will be available beginning in June in the following flavors: Lucky Charms, Cinnamon Toast Crunch, Trix and Cocoa Puffs.

Each oatmeal comes with a special topping: The Lucky Charms vanilla-flavored oatmeal will include marshmallows; the Cinnamon Toast Crunch cinnamon oatmeal will include a cinnadust topping; the Trix fruit-flavored oatmeal will come with a colorful crunchy topping; and the Cocoa Puffs chocolate-flavored oatmeal will include a chocolate-flavored crunchy topping.

The suggested retail price of the oatmeal is $2.48 for a six-pack box.




May 31, 2021 at 06:04PM
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General Mills expanding cereals to oatmeal category | 2021-05-31 - Food Business News

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