Lots of news on the front of sunglasses as consumers prepare for the summer fashion season (if the vaccine is successfully deployed), which may include a flight to Nikko’s destination. There is. And the latest releases come from two brands targeting young consumers who are sensitive to society but want to have fun.
Lily Cole’s sustainable eyewear brand Wires is planting carbon capture forests in Scotland, and Australian eyewear specialist Lespecs has launched a collaborative collection with Christopher Kane’s youthful Morejoy label. ..
Environmental starter Future Forest Company has announced a partnership with model and activist Cole’s Wires label. Wire glass Every time I spend £ 30 on a gift card, I donate a tree.
Chris Zair, Head of Partnership at The Future Forest Company, said: “Wire is already at the forefront of zero waste, using bioplastics to make handmade glasses in Italy, so it’s great to work with Wire to help plant trees for our customers. That is. ”
Customers will receive an email with a personalized tree certificate detailing the newly planted seedlings, seeds and geoposition of what3words and will be able to access the tree.
A Wires spokeswoman said the majority of customers “come to Wires because of their sustainability and environmental concerns.”
Meanwhile, More Joy x Le Specs sunglasses offer two classic Le Specs silhouette updates. They have been reworked with the signature black, white and red MoreJoy color palette.
Also important to the overall aesthetic is the “more joy” keyword, which includes words such as “sex,” “special,” and “more joy,” which look good on the wrist of sunglasses.
Kane is known for her love of slogans and statements, and including these keywords certainly adds a special interest to where the designer’s logo is usually placed.
Each piece is premium but affordable at £ 75 (US $ 105) and is available from both the Kane and LeSpecs web stores.
London-based MoreJoy was founded by Christopher Kane and his sister Tammy as a more comprehensive and accessible label than the average designer brand.
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The Cole’s Wires label is linked to Future Forest and Kane’s More Joy launches for Le Specs
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May 23, 2021 at 03:44PM
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